Check prices everyone! Don't think a deal is a true deal without understanding what the prices of the products were before they were set for Black Friday, and what they may likely be afterward. Retailers will often mark up prices before marking them "down".
As an excellent example of how retailers will often sell you "deals" on this special day, I just received the Newegg newsletter for their Black Friday specials. Here are the prices of a few products from the System Performance Guide I update every week on Allakhazam that reflect Newegg average weekly prices:
I watch like a hawk these deals every week in order to give those looking to build or upgrade their computers the best possible deals they can get at the time. I've counted over a dozen deals actually marked up since this past Sunday! And I mean marked up for their Black Friday special specifically. You pay more on Black Friday in essence.
This will likely also occur at your local Brick & Mortar stores as well, such as Best Buy, Circuit City, and Fry's Electronics. When I purchased my very awesome 50" Plasma television two years ago at Best Buy, I scoped out the price a week ahead of time. It was $2,499 a week previous, but on Black Friday the "Early Bird" deal read "$1,699, marked down from $2,999!". Marked down? Hardly. Still a deal? You bet!
So just take care in not getting too excited this holiday season when seeing those "Marked down!", "On Special!", "50% off" tags. And as a Black Friday guru I haven't seen any crazy deals so far from store magazines. As excited as I get about this day, I'm spending this year instead with my family at home. The truth of the matter is, you often will find great deals if you just stay diligent throughout the year.
If you do go out shopping, check these sites first before braving the crowds and elements: